In times of economic uncertainty, safeguarding your savings through proven assets like precious metals becomes more important than ever. For decades, gold and silver have been considered reliable instruments for protecting and growing wealth. If you’re looking to secure your retirement savings, investing in precious metals IRA accounts is an increasingly attractive solution.
Today’s review covers American Coin Co., a company previously known as Red Rock Secured. Although the company has since ceased operations, it’s worth exploring what they offered to better understand what to look for when choosing a trusted investment partner. Let’s dive into the key aspects of American Coin Co. and why careful research is essential in the precious metals investments industry.
American Coin Co.: A Brief Overview
American Coin Co. rebranded from Red Rock Secured and operated out of Spokane, WA. They specialized in helping investors set up gold ira accounts accounts and transferring IRS-approved precious metals into secure storage facilities nationwide.
Their website once provided numerous educational resources, offering free investment consultations, real-time precious metals price charts, and the latest market news — all designed to promote a customer-centric approach and guide retirement account holders toward smarter financial decisions.
The Best Gold IRA Companies in 2025
If you’re exploring alternatives today, consider the best Gold IRA companies for 2025. Augusta Precious Metalsremains a top pick, praised for its transparency, zero management fees, and strong client support, backed by excellent reviews.
What Makes American Coin Co. Stand Out
Despite having a limited selection of IRA-eligible precious metals, American Coin Co. delivered value through specialized services and a strong focus on client education.
A Limited but Quality Selection
Investors could purchase:
- Red Lion Gold Coin
- Red Lion Silver Coin
- 90% Silver U.S. Coin (Junk Silver)
- Gold American Buffalo
- Silver Red-Tailed Hawk
- American Palladium Eagle
- American Platinum Eagle
- Silver American Eagle
- Gold American Eagle
- Silver Sovereign
Each product met IRS requirements, ensuring a compliant precious metals IRA setup.
Expert IRA Services
The company offered full support for creating and managing self-directed IRAs, helping clients roll over existing retirement accounts and move funds into precious metals investments. Their expertise ensured a smooth, tax-advantaged process for both new and experienced investors.
Educational Resources for Informed Decisions
American Coin Co.’s platform provided:
- Metal News and Blog: Insights on the latest market trends.
- Free Investment Guide: Essential reading for beginners.
- Real-Time Price Charts: Detailed graphs for gold, silver, platinum, and palladium, helping investors track market conditions and make better investment decisions.
Secure Depository Services
Although the company didn’t publicly list its third-party storage partners, they guaranteed that all metals were stored in fully insured vaults, backed by coverage from Lloyd’s of London for orders up to $1 billion.
Price Protection Plan
One unique feature was their price protection plan. If precious metals prices fell within seven days of purchase, clients qualified for compensation through additional metals. This commitment minimized risks linked to market volatility, especially for those new to investing in gold and silver.
Free Insured Home Delivery
American Coin Co. offered 100% free shipping and insurance for orders, delivering purchased metals either to a chosen secure storage facility or directly to the client’s address for home delivery.
Transferable Buyback Program
When the time came to sell, investors could rely on American Coin Co.’s buyback service, securing fair market pricesfor the metals purchased through them.
How to Invest with American Coin Co.
Step 1: Open a Self-Directed IRA
With the help of American Coin Co.’s professional team, investors opened IRA accounts through a reputable custodian. The team guided clients through the paperwork and initial account setup.
Step 2: Fund the Account
Funding options included:
- Cash contributions
- Transfers or rollovers from existing retirement accounts like 401(k)s
Clients received full support throughout the funding process.
Step 3: Select Metals and Arrange Delivery
Once funded, investors chose eligible coins and bars, which were either delivered to a selected depository or shipped securely to their home.
American Coin Co. Fees
| Service | Cost |
|---|---|
| Account Opening | Free |
| Management Fees | None |
| Shipping and Insurance Costs | Free |
| Storage Fees | Depends on selected depository |
While American Coin Co. advertised zero management fees and no hidden costs, the lack of detailed fee information on their website made full price comparison difficult.
American Coin Co. Rating on Consumer Sites
| Platform | Rating | Reviews |
|---|---|---|
| Better Business Bureau (BBB) | No rating | – |
| Trustpilot | Not available | – |
Notably, American Coin Co. had no major online presence, limiting external reviews from independent sources.
Pros & Cons
Pros
Price protection policy available for seven days.
Zero management fees and free insured shipping.
Secure storage with insurance coverage up to $1 billion.
Valuable educational resources and real-time pricing tools.
Transferable buyback program for selling metals.
Cons
No detailed pricing structure available on the website.
Limited transparency regarding storage partnerships.
No direct online purchasing.
Few to no independent online customer reviews.
The Verdict
While American Coin Co. presented a strong range of precious metals investment services and educational resources, the lack of online transparency and absence of independent reviews raises important questions. Investors seeking a fully informed decision should contact the company directly or consider other precious metals dealers known for clear pricing and strong reputations.
For other trusted options, check out my guide to the best Gold IRA companies for 2025.